I love acronyms. They help me remember stuff. One thing I don’t need help remembering is how to be a great coach. Teaching is my passion and I’ve been coaching
I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you are...you're better.
How many coaches does it take so you to screw in a light bulb? 5. 1 to explain how to screw it in 1 to explain what not to do
What is the value of your customer? Is it just the money they give you in exchange for your product or service? If you answered ‘yes’ to this mini-survey, please
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
You will fail. What’s the first thing you need to think about as an entrepreneur? Hint: it’s what most entrepreneurs think about last and it’s why they fail. 20% of
What’s the most important word in marketing? Testing. If you aren’t testing every one of your marketing strategies how do you know where to improve? How do you know what’s
Please slide down my magic funnel. Take a look around. Feel free to drink from the various bottles of magical elixir. Would you like to be taller? Or smaller? Or
What’s the most dangerous word in marketing? “originality.” Who invented the car? Who invented the fax machine? Who invented the Mp3 player? Who knows! We don’t remember these people. Who
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