Start Asking New Customers the Ultimate Question
If you want to accelerate “good profits” and drive true “organic” growth of your company, then start asking new customers the Ultimate Question.
Most customer surveys are too long and fail to measure the likelihood of a recommendation or “delight” level. But one simple question can determine your company’s future once your customers give you their answers.
The Point: The sooner (and also more frequently) you ask the “Ultimate Question,” the sooner you will inspire as well as influence customer referrals.
Glossary: “Ultimate Question” is a key question to ask new buyers which produces your company’s Net Promoter Score (NPS). This divides your customers into three groups: Promoters, Passives and finally Detractors.