Productivity Secrets for Entrepreneurs
“Productivity is getting the Maximum Results In Minimum Time.” – Alex Mandossian
Would you like the secret to producing more, higher quality results in your business and in your life?
Are you committed to get better results and be more productive then you are currently today?
In this post I am going to share with you a proven “Presentation” productivity secret for Entrepreneurs like you. It is 4-Steps and it’s called the “A.I.D.A. Formula”.
It works for millions of:
- Serial entrepreneurs
- Brick-and-Mortar Business Owners
- And many, many more!
Secrets To “Presentation” Productivity for Entrepreneurs
Before I get to the four step A.I.D.A Formula — The secret to being a successful entrepreneur is to have high energy. You must commit to radiate high energy in everything that you do for your business, yourself, and your clients.
Think: Everything is energy and energy is everything!
As an entrepreneur — and as a Virtual Presenter — your message is always delivered at its best when done with high energy.
It makes no difference if you are sharing your secrets, your training, or other knowledge.
The 4-Step A.I.D.A Formula
Step 1: Get Attention
Your first aim should always be to get the viewer’s Attention.
The most productive Master Virtual Presenters (MVP’s) plan and pre-plan to present in a way that will get attention.
Capturing attention is crucial. Energy captures attention. Without a high energy approach, you might not capture attention and deliver your message in an effective way.
In fact, if you don’t get your audience’s attention in the first 3-5 seconds, you might lose them forever.
One technique to keep them watching is to speak directly into the camera lens. This makes your audience feel like you are making eye contact with them on screen.
Another technique is to shout “hey” or say “welcome” at the beginning of a presentation. How easy is that? You could easily make a habit out of that, couldn’t you?
In Facebook Live Streams we hold up cards that get the viewer’s attention. We also let them know to turn on the sound by making visual gestures or even tapping on the camera.
Step 2: Capture Interest
The next step in the A.I.D.A Formula is to capture your audience’s Interest so they keep viewing, watching, listening or reading your presentation.
One of the best ways to get someone interested in what you have to say is to share a compelling quote. Then use the quote to lead in to tell your viewers a story.
You might be thinking, “Why a story?”
Stories are sticky. They make what you are teaching memorable and easy to associate because… when your audience hears your story; they will create that story with pictures in their mind.
Stories also help people relate and connect to you as the presenter. Afterall you are a human and so is your reader… some of them anyway, haha. 😉
The story helps you set up the audience for what is to come in your presentation. It also warms them up for your call-to-action.
Step 3: Create Desire
Desire is the “D” in the A.I.D.A. Formula.
Mentioning an ethical bribe at the beginning of your presentation is a great way to keep people on the call. It creates desire for what is coming later. Your audience should only get access to your bribe if they stick around with you until the end.
An ethical bribe can come in many forms.
Here are some of the most common ethical bribes:
- Software access,
- Physical books,
- Blog posts,
- Members area content access,
- Bonus podcast episodes,
- Webinar trainings,
- Virtual Summits or pre-recorded virtual presentations that have limited access.
Desire is the seed that you plant next to keep people engaged until the end of your presentation.
Another great way to build desire is with great bullet points that make promises for what is coming up next.
Step 4: Call to Action
Each element of the A.I.D.A. formula plays its role in moving your viewers and listeners closer to making a buying decision.
Action is the final piece of the A.I.D.A formula.
Once you engage your audience — present your offer and give a call to action. Your call to Action compels your audience to take the next logical step that you have planned for them.
“Action” is the most important aspect of the four elements. Once you have compelled people to take action you can begin to measure and optimize your results.
The key is to follow the steps. You must start with Attention, and then Interest. After you create Interest, move to the Desire stage of the presentation. Only then can you have an effective call to action!
Remember only action leads to results!
How can you use the A.I.D.A Formula in your business? What new insights do you have after learning the A.I.D.A Formula? Where can you make improvements in your presentations?
Leave a comment below or share your feedback with others.