Do You Have An Irresistible Offer for Your Business?
Discover The “One Thing” That Your Business Needs for BUYERS to become REPEAT Buyers… and for PROSPECTS to become BUYERS!
Does your business have an irresistible offer? If you are not profitable then your offer is not irresistible enough and the answer is “No.”
Attracting the right clients online requires more than an irresistible offer.
Remember, before buyers become repeat buyers, before prospects become buyers, and before suspects become prospects you need cold traffic to opt-in to your irresistible offer or Lead Magnet.
Both your irresistible offer and lead magnet play an important roles in successfully attracting the right cold traffic online and converting them from:
- Cold Traffic to Suspects (Opt-ins)
- Suspects to Prospects
- Prospects to Buyers
- Buyers into Repeat Buyers
Along with an irresistible offer your business will want to create a minimum of one lead magnet to start.
Do you have a lead magnet for your business? You want something that gets an opt-in rate of 50% or more.
Typically, your lead magnet will allow you to begin indoctrinating your new email list members. Get to know them and provide them with gifts! Lead magnets bridge the gap between cold traffic and opt-ins for your email list.
Marketing Online Action Step: Get out a pen and a piece of paper. Down the center draw a line and on the left side of the page write down a list of irresistible lead magnets that will attract your target customers. On the right side of the page write down a list of irresistible offers for the takers of your lead magnet. Now chose one of each from the two lists, create and promote them to your audience and begin to track your results.
How To Create and Develop An Irresistible Offer
You cannot improve something if you don’t measure it.
The only way to be successful in your business online with digital traffic is to have an irresistible lead magnet that leads to an irresistible offer. And you must measure the conversion rate from your lead magnet in order to determine if:
- You are Profitable
- Your Offer Converts at 50% or More
- Your Lead Magnet converts at 50% or More
- Your Business Is Profitable As A Result of That
If you have a great message but no one hears it then what good is it? You will need more exposure and more reach.
Make it easy for people to find and continue to receive your content on a consistent and regular basis.
Your Irresistible Offer Needs More Exposure and Reach
Great content without exposure is not marketing. It’s an affirmation, a journal, a diary… BUT it’s not marketing.
You can have the greatest offer of content or training but if no one buys it then your offer is not irresistible and you do not have enough exposure for it.
Exposure and measuring conversion will be a key indicator that your offer is:
- An Irresistible Offer
- Getting Exposure
- Converting Into New Sales
- Profitable As A Result Of Marketing It To The Right Audience