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Is The Medium The Message?


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1964 was the year of my birth. It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase, “The medium is the message.”

According to Wikipedia, McLuhan’s insight suggested this central thought: “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?

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