The D.E.L.T.A. sales process obliterates rejection. How? Through meaningful dialogue. To put it bluntly, ‘Selling’ is dead, Seeding is the new selling. So how do you seed? This video is
Seeding is an incredibly useful tool and the ONLY way I ‘sell’ to my prospects and candidates. If you’re in the habit of ‘selling’ this may seem jarring to you.
Remember that first date? What did you guys talk about? Who started talking first? You can’t quite remember the specifics but you remember how you felt, right? Did you get
Product placement. Media sponsorships. Free giveaways. Discounts. Product trials. What do all of these have in common? They’re all examples of seeding in traditional marketing. Seeding is hugely successful because
How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
YEAR IN REVIEW! Business Coaching Cheat Sheet! “The only time you need to hire a business coach is when you want to succeed in your business.” —Me I’ve compiled my
“Scary work pays well.” —Darren Hardy YEAR IN REVIEW! As we look back on 2019 one of my favorite months of blogging was June when I wrote about my