How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
YEAR IN REVIEW! Sales Funnels are the bathroom hygiene of the marketing world. Nobody likes to get into the details but everybody loves a smooth flow and good movement. Sorry.
So how’s your Premium Client Acquisition going? Are you getting the high-end clients you want and expected to have by now? If it’s less than stellar let me remind you
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
What’s the most important word in marketing? Testing. If you aren’t testing every one of your marketing strategies how do you know where to improve? How do you know what’s