What is the value of your customer? Is it just the money they give you in exchange for your product or service? If you answered ‘yes’ to this mini-survey, please
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
What’s the most important word in marketing? Testing. If you aren’t testing every one of your marketing strategies how do you know where to improve? How do you know what’s
What’s the most dangerous word in marketing? “originality.” Who invented the car? Who invented the fax machine? Who invented the Mp3 player? Who knows! We don’t remember these people. Who