How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
What is the value of your customer? Is it just the money they give you in exchange for your product or service? If you answered ‘yes’ to this mini-survey, please
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
You will fail. What’s the first thing you need to think about as an entrepreneur? Hint: it’s what most entrepreneurs think about last and it’s why they fail. 20% of