The Marketing Blog for Coaches, Trainers and Speakers. Ethical persuasion and influence strategies for entrepreneurs and small business.

I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you're better.



Should My Business Have A Certification Program?

  Thinking about creating a certification program for your business? From getting a Bachelor’s, Master’s or Ph.D. to becoming a jouraneyman pipe fitter certification is important. Being a certified professional

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Online Marketing

What People Find Most Challenging About Creating An Irresistible Offer

Get Rid Of Your Irresistible Offer Problem Forever!

Without an “irresistible offer” your business will miss out on potentially turning suspects into prospects.

The end result can be a loss in the opportunity for future sales to be made.

To attract people as a business takes energy and that’s called “marketing.”

If you are already spending time and energy in your business “marketing” then it pays to create an irresistible offer that you the business can put in front of the people you are attracting.

Selling or offering something irresistible is extremely important in your process to leading seekers to your sales funnel, which is exactly what we will be discussing with you today.

Pelé, who is a retired Brazilian professional footballer who played as a forward (in North America it would be known as soccer, in South America it would be known as fútbol) said:

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Online Marketing

Do You Have An Irresistible Offer for Your Business?

Discover The “One Thing” That Your Business Needs for BUYERS to become REPEAT Buyers… and for PROSPECTS to become BUYERS!

Does your business have an irresistible offer? If you are not profitable then the offer your business has currently is not irresistible enough and the answer is “No.”

Attracting the right clients online requires more than an irresistible offer.

Remember before you can have buyers become repeat buyers, and before you can have prospects become buyers, before you can have suspects become prospects you need to have cold traffic transition to opt-in for your irresistible lead magnet.

Both your irresistible offer and your lean magnet play important roles in successfully attracting the right cold traffic online and converting them from:

Cold Traffic to Suspects (Opt-ins)
Suspects to Prospects
Prospects to Buyers
Buyers into Repeat Buyers
Along with an irresistible offer your business will want to create a minimum of one lead magnet to start.

Do you have a lead magnet for your business?

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Online Marketing

Productivity Secrets for Entrepreneurs

“Productivity is getting the Maximum Results In Minimum Time.” – Alex Mandossian

Going from a lower level of productivity to a higher level of productivity is the secret of becoming great at producing more results in your business and in your life!!

Are you committed to get better results and be more productive then you are currently today?

The origin of the word entrepreneur means “to undertake” and lift up.

The word entrepreneur comes from a Frenchman by the name of Jean-Baptiste Say.

Top Productivity Secrets for Entrepreneurs Want to learn more? Get your FREE copy of Alex’s future bestseller at

These Productivity Secrets for Serial Entrepreneurs are PROVEN to work for the millions of…

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Online Marketing

5 New Ways To Increased Productivity

Discover How Easily You Can Be Productive

Alexism 71: The biggest reason for failure in business is not ignoring your daily distractions.

Alexism 47: When growing a “service business,” the best strategy is to sacrifice short-term profits in exchange for long-term wealth.

Alexism 121: Your daily DON’T DO list is more important than your TO DO list.

Alexism 118: The shortest distance between two points is not a straight line, it’s the path of least resistance.

Alexism 91: If you want to be hyper productive in your business, make “NO” your default answer to bright shiny opportunities.

Productivity in Selling for Entrepreneurs

“Your prospects secretly ask three questions before buying:

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Easily send video email to build trust faster, get more replies, and win more opportunities.

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Does Your subconscious mind crave failure? What's really holding you back? Visualize and achieve your greatest life with digital vision boards.

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Follow this style, layout, and framework to create your own authoritative life lessons book in record time ... and attract even more high paying customers!

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Introducing the fastest, easiest and most economical way to create proven, 6-figure marketing funnels in 10 minutes, or less!

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Deadline Funnel increases conversions for digital marketers by using personalized deadlines which help generate more sales and business growth.

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Want to appeal to your local customers? iTeleCenter ™ offers you the benefit of having a local business number with the same iTeleCenter ™ functions you’ve come to rely on to increase customer retention and gain sales leads.

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The ridiculously easy way to build your ENTIRE online business fast ... without hiring a team of developers, web designers, or systems integrators!

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Introducing: The most dramatic improvement to Live Casting, Event Streaming, and Webinar Broadcasting ever released to the public.

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It's Here! A Customized Solution to Drive Your Business Into HIGH GROWTH MODE!

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"Get 25 years of marketing and selling know-how in 25 minutes each week."

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"Alex's Best Marketing, Productivity, And Strategies All In One Place."

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