Blog

The Marketing Blog for Coaches, Trainers and Speakers. Ethical persuasion and influence strategies for entrepreneurs and small business.

I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you are...you're better.

 

Uncategorized

Three Myths of Repurpose Marketing


Repurposing is the one of the best ways for anyone with a business to maximize their exposure to the world through social media. There are 3 big myths about repurposing

Read More

Uncategorized

What Is Your Marketing Message Strategy?


 The most important thing you will read today is this: YOU are your marketing message, not your product. I’ll explain in this post, so read until the end …  You

Read More

Uncategorized

Should My Business Have A Certification Program?


  Thinking about creating a certification program for your business? From getting a Bachelor’s, Master’s or Ph.D. to becoming a jouraneyman pipe fitter certification is important. Being a certified professional

Read More

Online Marketing

What People Find Most Challenging About Creating An Irresistible Offer


Get Rid Of Your Irresistible Offer Problem Forever!

Without an “irresistible offer” your business will miss out on potentially turning suspects into prospects.

The end result can be a loss in the opportunity for future sales to be made.

To attract people as a business takes energy and that’s called “marketing.”

If you are already spending time and energy in your business “marketing” then it pays to create an irresistible offer that you the business can put in front of the people you are attracting.

Selling or offering something irresistible is extremely important in your process to leading seekers to your sales funnel, which is exactly what we will be discussing with you today.

Pelé, who is a retired Brazilian professional footballer who played as a forward (in North America it would be known as soccer, in South America it would be known as fútbol) said:

Read More

Online Marketing

Do You Have An Irresistible Offer for Your Business?


Discover The “One Thing” That Your Business Needs for BUYERS to become REPEAT Buyers… and for PROSPECTS to become BUYERS!

Does your business have an irresistible offer? If you are not profitable then the offer your business has currently is not irresistible enough and the answer is “No.”

Attracting the right clients online requires more than an irresistible offer.

Remember before you can have buyers become repeat buyers, and before you can have prospects become buyers, before you can have suspects become prospects you need to have cold traffic transition to opt-in for your irresistible lead magnet.

Both your irresistible offer and your lean magnet play important roles in successfully attracting the right cold traffic online and converting them from:

Cold Traffic to Suspects (Opt-ins)
Suspects to Prospects
Prospects to Buyers
Buyers into Repeat Buyers
Along with an irresistible offer your business will want to create a minimum of one lead magnet to start.

Do you have a lead magnet for your business?

Read More


Easily send video email to build trust faster, get more replies, and win more opportunities.

Read More


Does Your subconscious mind crave failure? What's really holding you back? Visualize and achieve your greatest life with digital vision boards.

Read More


Follow this style, layout, and framework to create your own authoritative life lessons book in record time ... and attract even more high paying customers!

Click Here


Introducing the fastest, easiest and most economical way to create proven, 6-figure marketing funnels in 10 minutes, or less!

Read More


Deadline Funnel increases conversions for digital marketers by using personalized deadlines which help generate more sales and business growth.

Read More


Want to appeal to your local customers? iTeleCenter ™ offers you the benefit of having a local business number with the same iTeleCenter ™ functions you’ve come to rely on to increase customer retention and gain sales leads.

Read More


The ridiculously easy way to build your ENTIRE online business fast ... without hiring a team of developers, web designers, or systems integrators!

Read More


Introducing: The most dramatic improvement to Live Casting, Event Streaming, and Webinar Broadcasting ever released to the public.

Read More


FINALLY! The Fastest, Easiest and Most Reliable Way To Get High-End Clients!

Show Me How


It's Here! A Customized Solution to Drive Your Business Into HIGH GROWTH MODE!

Click Here


"Get 25 years of marketing and selling know-how in 25 minutes each week."

Click Here


"Alex's Best Marketing, Productivity, And Strategies All In One Place."

Click Here


Want Alex’s Best Content On The Go?

Download The NEW MOL App Now! (available on iPhone and Android)

Download The NEW MOL App Now!


Click the button to get your mobile text marketing "11 - Point Prospecting Checklist" Today

Click Here