Viral Campaigns for Viral Facebook Posts
Viral Campaigns: The Secrets To Facebook Marketing Online
People want to know How To Take Facebook Posts Viral? Viral ads, Facebook Expert Adryenn Ashley agrees “it is up to the audience.” Your posts and your Facebook Ad Campaigns cannot be forced to go viral without the audience doing the pushing. As we say here at Marketing Online “the information age is over. People have too much information. We are now in the recommendation age.” Viral ads are truly spawned by the connectivity, the stickiness and the engagement that occurs when you spark something in your Facebook Online Marketing that organically becomes social viral.
Viral Facebook Posts
Why Viral Posts work is because “it’s not about ‘you’ (the page), it’s about them.” Or at least that is what Adryenn Ashley is educating us on. Adryenn Ashley is responsible for several million clicks on her Facebook posts and she has a lot to share with us so… Stay Right There… Start Watching Now!
Adryenn Ashley defines a “Viral Facebook Post” as one that abnormally exceeds your reach. By abnormal Adryenn Ashley describes it as “10x the number of fans that you have see your posts.” Make the post about the audience and give them the chance to participate so that they can embrace it and share with others. Building up “Edge Rank” on Facebook is based on: shares, likes and especially comments happening on the post. Facebook’s algorithm keys in on the social engagement for the post and that is how it determines what posts to keep showing. Since the updates on Facebook that happened between 2012 and late 2014 a lot has changed. Certainly your organic posts no longer reach the people that like your page as they once did.
One of the reasons is that Facebook could be showing you as many as 70,000 posts per day, but they are only showing closer to 3,500 posts per day. With that number they must include the ads that need to be shown and they also need to meet the main objective, which is to keep you on Facebook as long as possible so that they can keep selling more ads. At the end of the day Facebook needs to keep interests high and engagement happening otherwise people flock to other platforms and ads will eventually become less effective. There would be less availability to impress ads if the users flock elsewhere to spend there time. If you recall Facebook changed the game so much so last year that users will no longer see posts from your wall any more than 3-7% unless they have gone back to your page and marked the page “Get Notifications.”
One more layer to help the users control what they see and what they have told Facebook is bothersome or uninteresting to them. It goes even further with the “hide from timeline” features that Facebook has for the user to indicate if the post is being hidden. The user has the power to deem any post spam. They don’t want to see posts on Facebook and neither does Facebook. Facebook has a TOS to prevent posts being deemed as racist or derogatory and/or designate to Facebook that the post is unrelated to them.
Adryenn Ashley has discovered the ways to drive her organic posts into viral numbers, up into the millions of impressions, comments, post reach and threads of people that will see her posts again and again. She says “you have to make it about them… It’s not about me, it’s about them.”
What are the steps… Step #1. You Need To Own The Content “Photos and Videos Give You The Most Sticky Viral Potential.” – Adryenn Ashley Make Your Content Native To Facebook rather than sharing the link to it in a post.
“It’s Not About You It’s About Them.” – Adryenn Ashley
Every audience is different. Getting a Facebook Post to go Social Viral has to be targeted to the right audience. As Facebook Page Advertisers and Marketers, Serial Entrepreneurs, Brick-and-Mortar Business Owners, Authors, Speakers, Leaders, we need to give the post a chance to grow some legs in the right field with the right audience listening. Viral Campaigns on Facebook require being sure that the content being shared is being served up to the right target audience. To go social viral it should organically receive shares on the Facebook post. People will be commenting on it, liking it and telling others verbally things like, “did you see this? It’s so funny… Watch it now.”
How To Make A Post Go Social Viral
When doing Facebook Marketing Online your Facebook post should have a worthy connect to start and continue the conversation on your Facebook Viral Post. As the Facebook Page Admin you should make it a priority to engage with their comments and use @mentions to keep Facebook sending notifications for you. When Facebook begins sending them notifications to return to the posts you have published it is a winning Viral Social Formula for Facebook Campaigns. Build up your Viral Campaigns whether it’s viral ads or Viral Facebook Campaigns. Start a list of 5 topics that your target audience would love to see and share. Make it good content that people will value. Avoid making it something that can be perceived as spam. Make it conversational and ask binary questions in the post copy that is followed by a link. Always include a link for the user to click on when doing Facebook Marketing Online.
Don’t overestimate your audience when doing Facebook Marketing Online.