“I had a gift for selling and persuasion and teaching others to sell, and I blew it. … I understand now that success in the absence of ethics and integrity,
How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
YEAR IN REVIEW! Sales Funnels are the bathroom hygiene of the marketing world. Nobody likes to get into the details but everybody loves a smooth flow and good movement. Sorry.
YEAR IN REVIEW! It’s December! Why are you feeling overwhelmed??? I’ll tell you why… December has the shortest days and the longest nights. We’re not prepared for it when it
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
What’s the most important word in marketing? Testing. If you aren’t testing every one of your marketing strategies how do you know where to improve? How do you know what’s
What’s the most dangerous word in marketing? “originality.” Who invented the car? Who invented the fax machine? Who invented the Mp3 player? Who knows! We don’t remember these people. Who