Blog

The Marketing Blog for Coaches, Trainers and Speakers. Ethical persuasion and influence strategies for entrepreneurs and small business.

I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you are...you're better.

Communication, Entrepreneurship, Local Business, Sale Scripting, Sales Strategy, Strategy, Success Strategies

How to Instantly Improve Your Negotiation Skills

March 31, 2020March 31, 2020By Souvit

Negotiating is a fact of life. We negotiate for everything: homes, cars, where to get toilet paper during the Coronavirus pandemic, who’s going to walk the dog, etc. Negotiation is

Accelerated Learning, Entrepreneurship, Ethical Persuasion, Productivity, Sales Strategy, Strategy

Do You Make These Mistakes When You Negotiate?

March 24, 2020March 27, 2020By Souvit

You don’t get what you deserve. You get what you negotiate. Negotiation is Everything. We negotiate everything all day long, every single day of our lives. And if you don’t

Accelerated Learning, Accountability, Entrepreneurship, Ethical Persuasion, Sales Scripting, Sales Strategy

The Power of Persuasion: The Truth About Negotiation

March 17, 2020March 27, 2020By Souvit

If we’re going to study the art of negotiation we need to understand the part persuasion and influence play in negotiating. If you think you’re going into a negotiation from

Accelerated Learning, Entrepreneurship, Ethical Persuasion, Sales Scripting, Sales Strategy

Negotiation Strategies That Make Money

March 12, 2020March 27, 2020By Jessica Dean

Great entrepreneurs manage uncertainty. There is no greater uncertainty in business than going in blind to a negotiation. And yet, that’s what many entrepreneurs do. Why? Because they don’t know

Accountability, Beliefs, Coaching, Entrepreneurship, Ethical Persuasion, Joint Ventures, Local Business, Strategy

Discover How Easily You Can Negotiate Anything

March 10, 2020March 27, 2020By Souvit

In life, you don’t get what you deserve. You get what you negotiate. —Alex Mandossian We all know life isn’t fair. We don’t need reminders of that golden nugget

Accelerated Learning, Entrepreneurship

Don’t Make These Mistakes In Your Negotiations

March 5, 2020March 27, 2020By Jessica Dean

The biggest mistake you can make in any negotiation is NOT HAVING A STRATEGY for that negotiation. Before you go into any negotiation you must have a strategy and you

Accountability, Business Growth, Entrepreneurship, Ethical Persuasion, Relationship Markeitng, Success

Why Negotiation Matters: Do You Suffer From A Negotiating Problem?

March 3, 2020March 2, 2020By Souvit

“I had a gift for selling and persuasion and teaching others to sell, and I blew it. … I understand now that success in the absence of ethics and integrity,

Accelerated Learning, Conversion, Entrepreneurship, Market Research, Marketing Strategy, Niche Marketing, Sales Scripting, Sales Strategy

How To Speak to Every Buying Persona in the Right Sequence

February 27, 2020By Jessica Dean

If you try to speak to a Competitive personality type the way you speak to a Spontaneous personality type YOU WILL ALWAYS LOSE THE SALE. Why? Because different personalities

Conversion, Conversion Strategies, Copywriting, Sales Scripting, Sales Strategy

What Entrepreneurs Find Most Challenging About Seeding

February 25, 2020February 27, 2020By Souvit

ATTENTION: COACHES, TRAINERS AND SPEAKERS…Here’s Your Seeding (not selling) Cheatsheet. Everything you need to know about Seeding in one place. And I’ve got templates! So there are two fundamental reasons

Entrepreneurship, Prequalified Leads, Sales Scripting, Sales Strategy

The D.E.L.T.A. Sales Process to Obliterate Objection for your Prospect

February 20, 2020February 20, 2020By Souvit

The D.E.L.T.A. sales process obliterates rejection. How? Through meaningful dialogue. To put it bluntly, ‘Selling’ is dead, Seeding is the new selling. So how do you seed? This video is

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