In Sales, when you develop a safe buying environment you begin to engage in meaningful dialogue with your prospects. In meaningful dialogue you discover your prospect’s objections and fears. When
I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you are...you're better.
Remember that first date? What did you guys talk about? Who started talking first? You can’t quite remember the specifics but you remember how you felt, right? Did you get
Seeding is one of the most underrated and underused tools. Entrepreneurs have a lot of tools for getting their products into the hands of their market. But if an
Product placement. Media sponsorships. Free giveaways. Discounts. Product trials. What do all of these have in common? They’re all examples of seeding in traditional marketing. Seeding is hugely successful because
How do you eliminate rejection? Quit Promoting and Start Pampering. I don’t even make an offer to a premium client until I know THEY are qualified for my offer.
How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
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