Copywriting isn’t just an ad in a newspaper. It’s your tweet. It’s your Facebook post. It’s what you say at the end of a webinar. And it’s what you say
I've been a marketing strategist and consultant for over 25 years. In this blog I share my knowledge, experience and mistakes so you can be the best entrepreneur you can be. I train and consult with business coaches on best marketing practices and provide a blueprint for success. You're not as good as you think you are...you're better.
“Do you make these mistakes in English?” is the most successful headline ever. Max Sackheim wrote this ad as a control study and it ran successfully for the
Every business is a marketing business and every entrepreneur is a copywriter. Copy isn’t just an ad. Copy is what you say to your customer or client. Copy is your
“What you say about yourself is never as interesting as what someone else says about you.” —Somebody who knows what they’re talking about. How To Get Reviews For Your Business
You ask a friend to take you to the airport at 6AM and your friend says ‘yes’ no strings attached. The bartender sends over a free round on him because
I’ve been speaking from the stage for 25+ years. Public Speaking from the stage ignited a passion for teaching I never knew I had until I got onstage. Now I
I have a client named Phil. English is not Phil’s primary language. Hi primary language is Portuguese. One of Phil’s biggest fears is speaking English publicly. He’s done so many
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Most entrepreneurs get freaked out by the ‘selling’ process. They hate to sell, or at best, tolerate it as a necessary aspect of their business. That sucks. What a crappy
Sell To Any Prospect Faster, Better and Easier This is something that is not talked about in sales training. There is a correct way to address every type of personality
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