1964 was the year of my birth. It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase, “The medium is the message.”
According to Wikipedia, McLuhan’s insight suggested this central thought: “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?
Whether you feel you “CAN” or “CANNOT” … you’re right! Find out first hand how to “drop into” your genius that has been yours since birth!
This is the Virtual Book Tour about Reactivation. What is it? Why is it important? And how can you tap into it day after day after day.
A clear and simple definition of Responsibility is: “The ability to respond.”
What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.
Amateurs react. Professionals respond.
As marketing professionals, it is one of our core responsibilities to measure our success. Right? My colleague and friend, John Reese, once taught me that Internet marketers only need
Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or
Writer’s block makes copywriting the bane of many entrepreneurs’ existence. If you find yourself freezing at the keyboard, especially under the pressure of a looming deadline, try my favorite technique: Crafting a five-part, 250-word executive summary about the project. I organize my executive summaries around Gary Bencivenga’s Persuasion Formula: Have an urgent problem. Make a unique promise. Use unquestionable proof. Offer a user-friendly proposition. When writing your executive summary, start by asking, “What is the urgent problem?” Write down what you know about your prospects’ pet peeves, pains, predicaments, joys, admirations, and hopes. These details will build rapport and help prospects grasp that you understand their situation. Next is the solution. Explain what is possible for your prospects so they can visualize how things will be once their problems are solved. The third question to answer is, “Why are they stuck?” Explain to your readers why they are stuck with
