Author: Alex Mandossian

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“Priority” is the new Productivity


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In his roundup of the best tips of the week from Entrepreneur.com, Brian Patrick Eha makes a recommendation that violates the Principle of Priority. Eha writes: Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy. “Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute. “Save less complex work for later in the day,” he adds. Commentary: In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity. My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success. It’s not about what’s difficult or

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3 Steps to Amplify Desire with Bonus Gifts


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AIDA — Attention, Interest, Desire, Action — is a classic formula for copywriting success. For most copywriters, the first two steps of grabbing attention and generating interest are relatively easy when compared to motivating prospects to take action. Bonus gifts are a tried-and-true way to amplify prospects’ desire to the point that action is irresistible. Here is the three-part formula for success with bonus gifts: Tell prospects that the bonuses are free with their purchase. Describe the bonuses and present the items as a list. Incorporate graphics of your bonus gifts whenever possible. Finally, tell prospects the value of each item – and of the total bonus gift package. To see an example in action, go to www.TeleseminarSecrets.com and then click the anchor tab at the top of the page titled “Bonus Gifts” to see the bonus gifts and how they are presented. I also included a link just below

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