How To Speak to Every Buying Persona in the Right Sequence
If you try to speak to a Competitive personality type the way you speak to a Spontaneous personality type YOU WILL ALWAYS LOSE THE SALE. Why? Because different personalities
Conversion
What Entrepreneurs Find Most Challenging About Seeding
ATTENTION: COACHES, TRAINERS AND SPEAKERS…Here’s Your Seeding (not selling) Cheatsheet. Everything you need to know about Seeding in one place. And I’ve got templates! So there are two fundamental reasons
Do You Make These Mistakes In Seeding Your Sales?
Seeding is an incredibly useful tool and the ONLY way I ‘sell’ to my prospects and candidates. If you’re in the habit of ‘selling’ this may seem jarring to you.
Create A Safe Buying Environment to Eliminate Rejection
In Sales, when you develop a safe buying environment you begin to engage in meaningful dialogue with your prospects. In meaningful dialogue you discover your prospect’s objections and fears. When
Take the Guesswork Out of Seeding Your Sales
Remember that first date? What did you guys talk about? Who started talking first? You can’t quite remember the specifics but you remember how you felt, right? Did you get
This is How You Sell Anything
Product placement. Media sponsorships. Free giveaways. Discounts. Product trials. What do all of these have in common? They’re all examples of seeding in traditional marketing. Seeding is hugely successful because
The Pareto Principle for Sales
How do you eliminate rejection? Quit Promoting and Start Pampering. I don’t even make an offer to a premium client until I know THEY are qualified for my offer.
The Secret to Eliminating Rejection in 3 Easy Steps
How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
How to Lose A Customer in 10 Ways
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
Don’t Sell Your Product Until You Understand Product Consumption Theory
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
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