This is How You Sell Anything
Product placement. Media sponsorships. Free giveaways. Discounts. Product trials. What do all of these have in common? They’re all examples of seeding in traditional marketing. Seeding is hugely successful because
Entrepreneurship
How to Lose A Customer in 10 Ways
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
How to Never Lose A Customer
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
The Truth About Coaching
YEAR IN REVIEW! Business Coaching Cheat Sheet! “The only time you need to hire a business coach is when you want to succeed in your business.” —Me I’ve compiled my
How To Get Rid of Overwhelm Forever
YEAR IN REVIEW! It’s December! Why are you feeling overwhelmed??? I’ll tell you why… December has the shortest days and the longest nights. We’re not prepared for it when it
Don’t Hire A Coach Until You Read This
How many coaches does it take so you to screw in a light bulb? 5. 1 to explain how to screw it in 1 to explain what not to do
Don’t Sell Your Product Until You Do This
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
3 Ways to Improve Your Market Research
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
What People Find Most Challenging About Selling Their Product…
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
Give Me As Long As It Takes To Read This Post and I Will Show You How To Sell Your Widget
You will fail. What’s the first thing you need to think about as an entrepreneur? Hint: it’s what most entrepreneurs think about last and it’s why they fail. 20% of
